SFU Beedie School of Business mural.

Mural shot by Michael Millard.

The initial rough concept drawing incorporated both murals and later in the process we decided to split this illustration into two pieces and expanded upon each world.

We like to call this phase the ‘blueprint’ stage as this becomes the base structure prior to the final build of the mural. Each step of our process is carefully thought out to avoid any errors but more importantly, help manage the client’s expectations every step of the way. Learn more about our creative process here.

This was one of the first initial rough concept sketches presented to the SFU brand team. However we eventually abandoned this direction as we quickly realized how busy it became when we started introducing a colour palette that exceeded more than 3-4 colours.

The second phase of the creative process is the hi-res inked rough that allows us to lock down the structure prior to colouring and shading.

The final assembly looks something like this. Every piece in the final illustration is built as a separate layer allowing us to have maximum flexibility to adapt for changes. We call this the ‘Lego’ blocks. These lego blocks can be easily adapted for animation, remixed for other applications and etc.

Towards the end of the project we would end up with a treasure trove of custom visual assets for the client, all locked up in our vault and ready for other uses if required.