A “Where’s Waldo” style illustration for the Blue Cow contest initiated by the Dairy Farmers of Canada. We hid a whack of fun things in there including Steve Aoki, Beth Harmon from Queen’s Gambit played by Anya Taylor-Joy, our beloved Bella and all her bunny friends.
2021 Communication Arts Illustration - Shortlisted
2021 Applied Arts Illustration Winner - Advertising Single
2021 3x3 Contemporary Illustration Award - Advertising, Merit
Scroll to the bottom for full credits.
Can you find the blue cow?
One of my most favourite phases in my work is the rough concept sketching stage. Anything goes, just go with the flow and keep it going.
Not a lot of people realize how much work goes behind our illustration work. Our work is often built out meticulously layer by layer once we have an approved rough sketch. This way we are ensured to have something super air tight yet modular enough to accommodate for revision work and even for motion design.
Most of our illustrations are built in layers like this. We call them lego blocks. The final assembly of the art is always crazy fun.
A few screen captures of the illustration used for the contest as seen on Instagram stories.
Advertising Agency: Angry Butterfly
Production Company: Makers
Client: Dairy Farmers of Canada
Chief Creative Officer: Erin Kawalecki
Creative Director, Design: Christian Steffan
Accounts Manager: Mark Khatter
Agency Producer: Vanessa Gloux
Art + Design Studio: Chairman Ting
Executive producer: Dana Klyszejko
Artist: Carson Ting
Studio Manager: Aiken Lao
