Art + Design Studio 🇨🇦
This City Is In Our Blood is a Canadian donor awareness campaign with a simple but vitally important goal: inspire the community in downtown Toronto to reignite its pride and passion for blood donation and the patients’ lives it impacts close to home.
Various versions of this artwork had to be configured for all the different media buys during the launch of the campaign.
Very meticulous planning the city illustration had to be done for client approvals prior to final art production.
Client: Canadian Blood Services
Illustrator: Carson Ting
Production artists: Lynol Lui and Geraldine Yaris
Agency: Grey Canada
ECD: Mark Mason
SVP, Business Lead: Steve Groh
Account Director: Akshay Verma
Creative Directors: Ron Brennan, Ryan Hamacher
Copywriter: Ron Brennan
Art Director: Ryan Hamacher
Director of Production: Neal Owusu