Behind the scenes video of our Snoop Dogg x 19 Crimes collab

Beautifully shot and directed by Hubert Kang of Kindred and Scout. Edited by Mike Southworth and Raffy Espiritu. Music by Paul Chin and Mike Southworth. Produced by Amy Jones.

Communication Arts and multiple Applied Arts winner 2020-2021.

2020 Advertising Point-of-Purchase Single

2021 Photography - Cinematography (Hubert Kang)

2021 Communication Arts - Photography (Hubert Kang)

7' tall art sculpture.

True to Snoop Dogg's height, the statue stands 6'4" tall in addition, our custom designed cork pedestal puts the overall height of the sculpture at 7’ tall.

MTN Street ink used to freehand the art on Snoop's body.

Hand-painted. Unscripted. A blank canvas glittering in gold paint and when that first brush dabbed in a mixture of Cali Red wine and MTN street ink made its first contact with the statue, I had a rush knowing I could fill this space with one stroke of ink at a time. Each stroke leads to another visual in my head.

This is what I love about freestyle illustration. If a mistake was made, I would recover with a series of other strokes until it was corrected instead of erasing as it wasn't an option.

The thrill of letting it all happen with improvisation and intuition makes creating art much more enjoyable and raw.

Freehand and freestyle illustration work.

The initial 3D rendering was done by hand with pencil and paper due to our limited access to Snoop Dogg himself. The artwork on Snoop Dogg’s Larger-than-life sculpture was done freestyle and illustrated freehand on location by Carson Ting using a brush and Montana street inks mixed with the 19 Crimes Cali Red.

Snoop Uncorked, 2020.

Hand-carved styrofoam, cork roll, spray paint, paint mixed with Cali Red wine. This original installation has been commissioned in celebration of Snoop Dogg’s new partnership with 19 Crimes wine.

Painted and assembled at Tangible Studios in East Vancouver.

Coating with gold paint.

Using MTN Hardcore Metal Gold paint.

Crowning of the custom neon sign on Snoop.

Up-close and personal shot of the Snoop sculpture's hand painted art.

early 3D rendering with zBrush.

The initial sketch

Because of the limited access of Snoop Dogg himself, I had to sketch him out from all four angles prior to bringing our friends from Gamomo Creative Lab on board to help build out the artwork in 3D. Once we had the art file, we Brought it over to the fine folks at 3D Foam for the final physical build.

Snoop unassembled.

A shot before the assembly at 3D Foam studios in Burnaby, Vancouver.

Coating Snoop Dogg with Montana Hardcore 'gold'.

FULL CREDITS

Thank you to all of the collaborators and creative partners who helped bring the larger-than-life Snoop Dogg concept to life! Huge shout out to our team here:

Art and Design Chairman Ting

Project Managed Aiken Lao

Photography Hubert Kang

Video production Kindred and Scout

Director and DP Hubert Kang

Social Strategy Leah Gregg

Producer Amy Jones

Editor Mike Southworth & Raffy Espiritu

Sound Mix & Master Mike Southworth

Music Paul Chin & Mike Southworth

3D Rendering Gamomo Creative Lab

3D Sculpture 3D Custom Foam