Art + Design Studio 🇨🇦
Adidas celebrated the grand opening of its flagship store in downtown Vancouver from January 30 to February 2. The event began with a media party attended by over 200 guests, including more than 100 local influencers and prominent media figures. Athlete partners Ethan Katzberg, Marco Arop, Sarah Nurse, and Renata Fast were in attendance, along with John R. Miller, who shared inspiring remarks.
Throughout the weekend, the community was invited to experience the new store through exclusive activations. A key highlight was a 20' wide by 12' tall mural by Carson Ting, adding a bold and dynamic visual statement to the space. Also featured was Ting’s hand-painted art bike, originally created for Adidas Hong Kong and Shanghai. Additional activations included gift-with-purchase promotions, members-only raffles, and a soccer challenge. The launch was a resounding success, marking a significant milestone for Adidas Canada.
The approved concept sketch prior to final art production.