Telus Son Real
illustration
A giant hashtag to help #EndBullying with Telus. Illustration work for Telus to help end bullying’s No More campaign with rapper, Son Real. Commissioned by the fine folks at The And Partnership.
Agency: The Green House / The And Partnership
Creative Director: Norell Asuro
Writer: Nabil Rachid
Art director: Yvette Reitner
Final illustration produced for Telus.
Wild posting
Wild postings were used to promote the initiative all around town.
Concept drawing
An early concept sketch presented to the agency for approvals.
A quick time-lapse video of the sketching process.
Thinking with lines over lines.