![Final illustration produced for Telus.](https://images.squarespace-cdn.com/content/v1/5833f8eb46c3c41d7d96854c/1574716946451-WIHN1R379J8N8MDJDY8I/FINAL_ART-BUILD-R1.jpg)
Telus Son Real
illustration
A giant hashtag to help #EndBullying with Telus. Illustration work for Telus to help end bullying’s No More campaign with rapper, Son Real. Commissioned by the fine folks at The And Partnership.
Agency: The Green House / The And Partnership
Creative Director: Norell Asuro
Writer: Nabil Rachid
Art director: Yvette Reitner
![Final illustration produced for Telus.](https://images.squarespace-cdn.com/content/v1/5833f8eb46c3c41d7d96854c/1574716946451-WIHN1R379J8N8MDJDY8I/FINAL_ART-BUILD-R1.jpg)
Final illustration produced for Telus.
![Wild posting](https://images.squarespace-cdn.com/content/v1/5833f8eb46c3c41d7d96854c/1574717445603-LP4APII8DZ0MYMYDXSC7/Wildposting-sonreal-TING.jpg)
Wild posting
Wild postings were used to promote the initiative all around town.
![Concept drawing](https://images.squarespace-cdn.com/content/v1/5833f8eb46c3c41d7d96854c/1574716967030-294J66UYJ41HBRNUIZUD/SonReal_Telus_Rough_v1.jpg)
Concept drawing
An early concept sketch presented to the agency for approvals.
![](https://images.squarespace-cdn.com/content/v1/5833f8eb46c3c41d7d96854c/1574726107834-DY7Y1GIS73PMKKKY3O2J/Screen+Shot+2019-11-25+at+3.54.50+PM.png)
A quick time-lapse video of the sketching process.
Thinking with lines over lines.